Put the customer first.

When Guaranteed Rate began twenty-two years ago, the mortgage industry was entirely set up for the lenders at the expense of those who were just trying to buy a home. It wasn’t right.

So we flipped the industry on its head by putting the customer first instead of the lender. For us, everything was and still remains about providing a better experience for the customer. We are absolutely committed to delivering exceptional service that our customers can’t wait to recommend to their family and friends.

Our Net Promoter Score – which is a simple indication of your happiness – is 88, which is more than 2x the industry average*. And while that’s fantastic, we’re always working to improve it.

Linda McGinnity has been in the mortgage business for 37 years.